MISSION  

 Creating a rich relationship between people and instruments
and providing joy and excitement to all people   

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VISION

 Create a global brand of String Instruments 

 Build a market rooted in trust with customers and society  

 Realize a workplace where staff can work productively and proudly 

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VALUES

 ENERGY 

 We always work brightly and energetically with dreams and aspirations as the driving force of our actions.

 

 BALANCE 

 We always try to absorb ideas which positively contrubute to our intelligence, emotions, and purpose.  

 

 INTEGRITY 

 Based on raw execution, we respond to needs with responsible decisions and prompt action  

 

 PROFESSIONALISM 

 We continuously hone ourselves, always aiming for higher standards while remaining humble  

 

 TEAMWORK 

 As members of the team we always value our associates, actions, companies and brands 

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COMMITEMENT OF OUR SALES DIVSION
 (Promise to our customers)  

 

 HOSPITALITY 

 We always stand in the customer's position and provide a finely tuned service 

 OPEN & FAIR  

 We provide expert knowledge and know-how while remaining open and fair  

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COMMITEMENT OF OUR TECHNOLOGY DIVISION
 (Promise to Players)  

 

 HIGH QUALITY 

 We prioritize quality for the utmost satisfaction of players  

 INNOVATION 

 We constantly continue self-innovation to improve productivity